NBC Retains Olympic Broadcast Rights

Updated: The early dollar figure on the four Games deal is in excess of $4 billion according to ESPN’s John Buccigross.

Breaking News: NBC and Comcast have retained the broadcast rights for the next four Olympic Games (2014, 2016, 2018, and 2020) according to ESPN Broadcaster John Buccigross and SportsBusiness Journal.  More to come…

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